Excellent knowledge of the market

A good broker has an excellent knowledge of the real estate market in the area where you want to buy or sell your house. Often, this broker or a member of his or her team owns a property in the area. They will provide information about the different types of housing, changes in property prices, opportunities that may be of interest to you or, in contrast, situations that may be problematic.

Technical, legal and professional knowledge

Brokers are aware of the procedures to follow, the legal paperwork that needs to be filled in, the professionals who should be consulted. They have a command of all the technology tools associated with a real estate transaction. They can answer your questions and provide information on various technical aspects such as estimates, financing, notaries, sales, etc.

Clarity and transparency

Brokers clearly present the services they offer, indicating the many duties they will perform as part of the purchase or sale of your property. They can explain the implementation of their strategy for selling your home or for helping you search for a home, describing each step of their plan. They express themselves clearly and ensure you understand what each step entails.

Success and focused attention

A good broker shows a real desire to help you and contribute to the success of your project. Because the success of your sale is also their success, they will try to meet your expectations by using all the professional means at their disposal. For buyers, your broker will act as an objective guide who will oversee your project up until you take possession of your new home.

Socially skilled

Enthusiastic, diplomatic and outgoing, a good broker is a skilled communicator. They know how to talk to potential buyers and meet their expectations during a property visit. They are able to ease tensions, provide a framework for discussions, and find the right words during negotiations and explanations. They are comfortable in oral and written communications, and act as your main spokesperson.

Organized and available

Good brokers are organized and work in your best interest; they regularly update you about the steps they are taking. They are available at all times to answer your questions or those from buyers who are interested in your home. Whether by telephone, text message, email or in person, a good broker is first and foremost a professional who makes themself available.

Support and reassurance

A good broker will guide you and give you advice every step of the way, ensuring that your experience in buying or selling a house is as easy and stress-free as possible. They not only provide reassurance when necessary, but they also warn you when there’s a problem that requires your attention.


A good broker is a broker who works for you. Although your broker collaborates with many other professionals (other real estate brokers and agencies, bank and insurance professionals, notaries, construction professionals, etc.), he or she always negotiates on your behalf and in your best interest. They know how to create a true partnership, which may even last after your transaction is complete.

A good listener

Your broker will want to know about your lifestyle and your projects; they will listen to you and show an interest in what you have to say in order to properly advise you. A good broker wants to know what kind of property you dream about, and what constraints you may have. Their service is therefore personalized for each client. In addition to supporting you, your broker will listen carefully to your needs.


This is one of the most important qualities. Honesty and integrity are basic requirements for building a healthy relationship that is based on trust. A relationship that benefits all parties so that obstacles are overcome and your real estate project is a success. An honest broker informs you of both advantages and disadvantages, opportunities and risks, and is transparent about their service offering and work methods.

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